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About Us
Morrall Strategy Group, founded in 2024 by social impact leader Amanda Morrall, embodies a commitment to catalyzing transformative change through community-driven, trust-based social impact. With a profound history of community building, Amanda Morrall is recognized as a trailblazer in the social impact field.
Our VISION
We exist to empower individuals and organizations to transform their neighborhoods and communities
Our MISSION
To catalyzing individuals and organizations to create lasting change through community-driven, trust-based social impact
Values
Joy
Joy serves as a catalyst for positive organizational culture, fostering motivation, innovation, and a resilient commitment to creating lasting social impact.
Community
Community reflects a deep commitment to collaborative, inclusive, and community-driven approaches, recognizing that lasting change emerges from the collective strength of community voices.
Power
Power represents a commitment to empowering individuals and communities, recognizing that shared power and inclusive decision-making drive meaningful and sustainable social impact.
Compassion
Compassion embodies a deep commitment to empathetic understanding, kindness, and a genuine desire to positively impact individuals and communities.
Meet the inspiration behind the work,
Irene Morrall
Irene Morrall was a community leader.
Irene’s values of community and joy are a source of inspiration.
Irene passed in 2018. Reflecting on her final moments, I uncovered her role as a cornerstone in the community. Strangers recounted tales of her kindness, whether through donations to the church or inviting neighborhood kids to craft PB&J sandwiches in her kitchen.
Her love for the community was evident, building a haven where all felt welcomed. Watching Irene showed me that joy is not just a friendly smile. Joy is a way of living forged by intentionality. Circumstances try to erode it, but love and generosity fortify it.
Strategy
Facilitates long and short-term envisioning and goal setting
Engages a wide range of stakeholders, such as boards, staff members, and individuals directly affected by the programs and policies
Deeply collaborative and transparent method for planning, involving active engagement and communication with both staff and key partners throughout the strategic planning process
Capacity
Building
Provides guidance on fundraising strategies, grant writing, and diversifying funding sources to support program expansion and innovation
Supports organizations testing new ideas, products, or service models in a supportive environment
Assists organizations in establishing robust monitoring and evaluation systems to track program outcomes, measure impact, and identify areas for improvement
Event
Management
Develops and manages a diverse array of events, encompassing conferences, seminars, workshops, ceremonies, and more
Directs event staffing, collaborating with organization to recruit and oversee temporary personnel, and supervise volunteer teams
Oversees budget management and supervises financial planning for specific events, ensuring adherence to organization policies and procedures
We convene and uplift everyday heroes who are doing the work and leading in their communities
Previous Project Partners